Search engine optimisation

Quite often Search Engine Optimisation (SEO) comes as an afterthought to a web project, so unless your site is planned well in the first place you can find yourself spending more money correcting everything! All new sites I build have the key search engine friendly elements in place so they can efficiently index your pages, thus giving you a better chance of being listed and found.

Building optimised web pages requires a lot of in-depth knowledge of both web design and how different search engines work, but if made correctly in the first place you will find promotion, marketing and advanced SEO a lot easier.

Key optimisation features

• CSS based layouts to split presentation and content
• Meaningful page titles
• Meta descriptions where appropriate
• Meta keywords (where applicable, these are rarely used nowadays)
• Language declaration
• Correctly organised page headings and sub headings
• Correct use of paragraphs and lists where appropriate

Writing good copy text

Writing for the web is a totally different thing to writing for print and other media, and quite often text copy that’s provided for a web project is not suitable. I can advise and help you with copywriting your content to help you get your message across without confusing your visitors, or overwheming them with too much information.

• Accessibilty and usability
• Search engine optimisation
• Designing with web standards