Search engine optimisation
Quite often Search Engine Optimisation (SEO) comes as an afterthought to a web project, so unless your site is planned well in the first place you can find yourself spending more money correcting everything! All new sites I build have the key search engine friendly elements in place so they can efficiently index your pages, thus giving you a better chance of being listed and found.
Building optimised web pages requires a lot of in-depth knowledge of both web design and how different search engines work, but if made correctly in the first place you will find promotion, marketing and advanced SEO a lot easier.
Key optimisation features
- CSS based layouts to split presentation and content
- Meaningful page titles
- Meta descriptions where appropriate
- Meta keywords (where applicable, these are rarely used nowadays)
- Language declaration
- Correctly organised page headings and sub headings
- Correct use of paragraphs and lists where appropriate
Writing good copy text
Writing for the web is a totally different thing to writing for print and other media, and quite often text copy that’s provided for a web project is not suitable. I can advise and help you with copywriting your content to help you get your message across without confusing your visitors, or overwheming them with too much information.
