Google SEO Starter Guide
Posted by Rob on 06th Dec 2008 in Site management
Everyone wants good search engine results, but the world of SEO is chock full of misleading information, and it’s hard for the average site owner to know the best approach. Fortunately, Google have now published the Google SEO starter Guide which provides an excellent overview of how to make your site search engine friendly.
Chapters
There are 12 incredibly useful sections of the document…
- How to write good page titles
- The “description” meta tag
- Improving URL’s
- Site navigation
- Quality content and services
- Writing better link anchor text
- Using appropriate page heading tags
- Optimising use of images
- Effective use of robots.txt
- rel=“nofollow” links
- Promoting you site the right way
Good practices and examples
Probably the most useful part of the guide are the tips and examples it gives you. These will teach you the best methods for writing things like titles, headings, content and other elements - all essential ingredients, not just for search engines, but for your site visitors as well. What’s particularly good are the things to avoid!
This is recommended reading for anyone that manages their own site content and should give you a better understanding to improve your site.
The PDF guide can be downloaded from The Official Google Blog.
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